With a creative work named HUG』N』PEACE, BNUZ student Chen Wenzhang successfully entered the final contest (classification: media) in China for the Cannes Young Lions Award at the 60th Cannes Lions International Festival of Creativity.

Cannes Young Lions consists of six classifications, namely magazine, film, media, design, internet, and marketing. For the media classification, there are only two teams entered the finals in China this year. Chen Wenzhang participated in the training with other contestants and expressed his idea in English within one hour right after the judge gave a topic. Though he didn’t represent China to compete for the Cannes Young Lions Award, his performance is among the best of young designers across the country.

Currently Chen Wenzhang is a student at School of Design majoring in Brand Design. He has already received a work offer from Saatchi&Saatchi, a prestigious 4A company in the world.

Introduction to Cannes Young Lions:

Cannes Lions International Festival of Creativity (former name: Cannes Lions International Advertising Festival) comes from Cannes International Film Festival. In year 1954, film advertising media agents initiated Cannes Lions International Advertising Festival, hoping that film advertising can attract audience’s attention just like film. After that, Cannes and Venice held the festival by turns. In 1977, Cannes became the official permanent location for the festival. In 1992, the organizing committee added newspaper, poster, magazine into the contest classifications, which allows Cannes Advertizing Award became a comprehensive global prize in real sense.

Cannes Young Lions aims to encourage young people to join the creation industry in a better way. The contestants must be 28 years old or younger. After they enter the finals, they can receive professional training. Up to now, it has been held for 20 times.