From March 14 to March 16, 2013, the 27th Annual Conference of ISoF and 2013 Summit Conference of Hot Issues in Chinese Franchising welcomed its grand opening at International Center of BNUZ. The conference was hosted by International Society of Franchising (ISoF) and organized by School of Franchise Management. This is the first time for ISoF to hold annual meeting at Asia.

Prof. Andrew Terry from Sydney University, Australia, who is also a famous expert in franchising law, Prof. Rober Stassen, chairing president of ISoF as well as Prof. Marko Grünhagen, Mr. Bofei Yan and Prof. Ailan Fu, vice presidents of BNUZ, Prof. Wei Dai, vice BNUZ party secretary, Prof. Xuesi Wang, vice dean of School of Franchise Management participated in the conference. Apart from that, participants also include around 100 scholars in the franchising field and some representatives of business field from the United States, the United Kingdom, Germany, France, Canada, South Korea, Australia, Spain, the Netherlands, Greece, Poland and China.

ISoF is the most authoritative academic organizations in the field of global franchising. The annual conference, which has a wide range of international influence, will be an important platform for the exchange and promotion of the latest research results in the field of global franchise. The 27th Annual Conference held in Zhuhai is not only a timely response to the rapid development of the franchise market, but also an affirmation for BNUZ’s job in training franchising professionals and academic research as well as social service in the field.