From November 17th to 19th, Prof. Dr. Simone Roth, the Program Director of International Brand Management from Brand Academy - Hochschule für Kommunikation und Management - University of Applied Sciences，Germany visited BNUZ.

BNUZ representatives from the School of Design and Office of International Exchange and Communication who in charge of this program met the guest. Discussion was carried out around the cooperated master program of International Brand Management. Last year, BNUZ successfully recommended the first student enrolled in this program with great feedback. On this basis, both sides agreed to introduce it to more students through further promotion process. Additionally, this year’s selecting plans and other relevant affairs were also discussed.

Prof. Simone Roth offered two lectures to BNUZ students. One was for providing more information of the cooperated master program majored in International Brand Management, which attracted students from the School of Design, School of Franchise Management, School of Management, and the School of Art and Communication. Some of them showed great interests and further had conversations with Prof. Simone Roth. The other lecture was held especially for students from School of Design, and received great feedback.

During the visit, Prof. Simone Roth also had a campus tour in BNUZ, and highly commended our environment and facilities.